Gemma Longworth is a British television presenter, creative entrepreneur, and social advocate who has inspired audiences across the UK. Best known for her role on Channel 4’s Find It, Fix It, Flog It, she has turned upcycling into a platform for creativity and sustainability. Beyond television, she leads community workshops and has authored Craft Your Cure, a book encouraging personal growth through art. Her career demonstrates how creativity can empower, heal, and bring meaningful change to communities, making her a respected figure in both media and social enterprise.
Who is Gemma Longworth?
Background and Early Life
Gemma Longworth was born and raised in Liverpool, where she discovered a love for art and design at an early age. She spent her childhood exploring creative projects and experimenting with textiles and crafts, laying the groundwork for her future career. From her early years, she was driven by a desire to create beauty from ordinary objects and to use art as a form of expression and problem-solving.
Education and Career Foundation
She pursued a Bachelor’s degree in Applied Arts followed by a Master’s in Textiles, specializing in how creativity could be used to support emotional and mental wellbeing. This academic training provided the foundation for her unique career, which combines media, social enterprise, and creative therapy. Her education also influenced her belief that art can be both practical and transformative, a philosophy that continues to guide her professional endeavors.
Television Career and Public Recognition
Breakthrough on Find It, Fix It, Flog It
Gemma Longworth gained national recognition through Channel 4’s Find It, Fix It, Flog It, where she demonstrated her exceptional skill in upcycling and furniture restoration. On the show, she transformed old or neglected furniture into practical and visually appealing pieces, teaching viewers valuable skills while promoting sustainability. Her combination of technical expertise and approachable personality made her a favorite among audiences and established her as a credible and engaging television presenter.
Media Influence and Sustainability Advocacy
Through her work on television, Gemma Longworth has inspired audiences to adopt sustainable practices in their daily lives. She encourages viewers to repurpose and upcycle items creatively, showing that sustainability and artistry can coexist. Her media presence has helped normalize eco-friendly approaches to design and highlighted the importance of creativity as a tool for personal development and social impact.
Hidden Gems CIC: Creativity with Purpose
Foundation of Hidden Gems CIC
In addition to her television work, Gemma Longworth founded Hidden Gems CIC, a social enterprise dedicated to combining creativity with emotional wellbeing. The organization provides workshops and individual sessions that support people navigating grief, stress, or personal challenges through creative expression. This initiative reflects her belief that art is not just decorative but a means of healing, connection, and empowerment.
Community Impact
Hidden Gems CIC has positively impacted hundreds of participants across the UK, offering safe spaces for self-expression and personal growth. By leading this social enterprise, Gemma Longworth has demonstrated that creativity can foster emotional resilience and confidence. The initiative has become a model for combining artistic practice with therapeutic principles, showing that meaningful social impact can emerge from creative work.
Creative Philosophy: Art as Healing
Mindfulness Through Creativity
Gemma Longworth believes that creativity is a transformative force for personal and emotional wellbeing. She encourages individuals to use artistic expression as a way to explore feelings, build confidence, and improve mindfulness. Her approach emphasizes that creativity is about exploration and connection, rather than perfection or technical skill, making it accessible to people of all ages and backgrounds.
Emotional and Social Benefits
Engaging in creative practices can reduce stress, enhance focus, and foster meaningful social interactions. Through her workshops, television appearances, and community initiatives, Gemma Longworth has shown that creativity has tangible emotional and social benefits. By promoting art as a tool for wellness, she empowers people to use creativity to improve their lives and strengthen their communities.
Published Work: Craft Your Cure
Overview of the Book
In 2025, Gemma Longworth published Craft Your Cure, a book that combines practical creative exercises with therapeutic guidance to support mental and emotional wellbeing. The book guides readers through a variety of art projects that are designed to enhance mindfulness, boost confidence, and encourage personal growth.
Impact of the Book
Craft Your Cure exemplifies Gemma Longworth’s mission to make creativity accessible and impactful. The book has reached thousands of readers, demonstrating that engaging with art can improve emotional resilience and provide practical tools for coping with life’s challenges. It reinforces her reputation as a thought leader in the fields of creative wellness and social enterprise.
Recognition and Legacy
Influence on Communities
Through her social enterprise and collaborations with institutions like Alder Hey Children’s Hospital, Gemma Longworth has brought creative therapy into therapeutic settings, positively impacting children and families. Her work highlights the role of art in supporting emotional health and personal development while fostering community engagement.
Role Model for Aspiring Creatives
By combining television, design, and social enterprise, Gemma Longworth has set an example for aspiring creatives and advocates of mental wellness. She shows that it is possible to use talent and media influence to inspire others, promote sustainability, and make a meaningful difference in society. Her career continues to motivate individuals to explore creativity as a path to personal growth and social impact.
Frequently Asked Questions
1. Who is Gemma Longworth?
A British TV presenter, creative entrepreneur, and founder of Hidden Gems CIC.
2. What is Gemma Longworth famous for?
Her work on Find It, Fix It, Flog It and promoting upcycling and creative wellbeing.
3. What is Hidden Gems CIC?
A social enterprise using art and creativity to support emotional wellbeing and personal growth.
4. Has Gemma Longworth written any books?
Yes, she authored Craft Your Cure, focusing on creative exercises and therapeutic guidance.
5. Where can I watch Gemma Longworth on TV?
Mainly on Channel 4’s Find It, Fix It, Flog It and its streaming platforms.
6. How does Gemma Longworth promote wellbeing through creativity?
Through workshops, Hidden Gems CIC programs, and her book, emphasizing art for mindfulness and confidence.
7. Can anyone join Gemma Longworth’s workshops?
Yes, workshops are open to all ages and skill levels, focusing on accessible creative expression.
Conclusion:
Gemma Longworth has built a career that uniquely blends television, design, and creative wellness. Through her shows, workshops, and her book Craft Your Cure, she demonstrates that creativity is a tool for personal growth, emotional wellbeing, and community empowerment. Her work inspires people across the UK to embrace sustainable, mindful, and artistic practices in their daily lives. By showing how creativity can transform individuals and communities, Gemma has established herself as one of the most influential and inspiring creative figures in the country today.
